About Us

Our Experience


Theresa DeSantis has been driving consumer-centric Market insight and New Product due-diligence for 25 years working with Industry leaders such as Bayer, J&J and GlaxoSmithKline. She has most often been the bridge between Marketing and R&D teams enabling each of them to appreciate the value in bringing an holistic solution from what may appear to be disparate points of view. She has worked across many Product Categories including Drugs, Cosmetics and Medical Devices. Her brand building efforts has resulted in the successful market performance of more than 100 products.


Dr John O'Mullane recently transitioned as global head of Innovation, Research and Development for Bayer Consumer Health based in Basel, Switzerland back to his home in the US. Prior to his position at Bayer he was Chief Scientific Officer for Merck Consumer Care and was on the Management team that divested the Merck Consumer Care asset. He has led Innovation, R&D efforts at Schering-Plough and GlaxoSmithKline. He started his Industry career with Ciba-Geigy in the area of Drug Delivery.  His teams have launched hundreds of new products across virtually every Consumer Healthcare Category. He is known for his Rx to OTC switch expertise having been active in the Switch and life-cycle management of 10 switch molecules including Claritin, Zegerid, MiraLAX, Oxytrol, Singulair, Nicorette and Tagamet. He and his team have developed hundreds of products across every Category. He is knowledgeable in all areas of New Product Development including concept development and assessment, formulation, scale-up to manufacturing, Medical, Regulatory and Post-Market support.

Our Expertise


After 25 years in the industry, Theresa and  John have decided to change business direction professionally and to change the direction of the Industry. We have created a business partnership with like minded-colleagues who will be announced shortly. We intend to leverage our experience and expertise and work with amazing partners across the world to bring new products to the marketplace. Now, we want to share our combined passion for developing truly Consumer-centric products that are distinctive and differentiated. 

We use the broad array of tools to innovate and specialize in the design thinking-led approach pioneered by institutions such as Stamford and companies such as IDEO. We earnestly believe – and have evidence to prove by market performance – that products and services designed with consumers on behalf of consumers is the missing ingredient in many products developed today. Our expertise in Consumer Healthcare will empower your team and outfit them with the edge they need to succeed.

Talk to us today about how we can support your growth by applying our expertise to your business and put you on a track to success in the marketplace.

Why Us?

Business know-how and entrepreneurship are key—that’s why when it comes to initiative selection, we’re going to be choosy. We want to give each of you the time and guidance you deserve.  Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, call us today. Together we’ll create and refine your plan for success. We didn’t get there alone. And neither will you. 

Since we have just started on this new venture we may be a few weeks getting up to speed with the tools and infrastructure  that we need to be great partners for you and your teams. The very best way of contacting us is via the contact button below. Catching us personally at a moments notice by phone will be hard but you should know that our business phone goes direct to voicemail and the message is transcribed via the wonders of modern technology and relayed to us by our electronic assistant within minutes of you leaving the message. You can be sure we will get your message and will do what we can to get back to you just as soon as we can.


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Contact Us


PO Box 128, Mountain Lakes, New Jersey, 07046, USA

(973) 334-4710

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